Strategy

Our approach

We help address executive challenges by providing personalized, value-creating, measurable, and future-proof solutions for our clients across various industries. Using the spectrum of our services as a starting point but always tailoring our response to the unique issues of our partners, we assist our clients in successfully navigating the turbulent market conditions and achieving their long-term goals.

Our Services

Corporate strategy

We partner with leadership teams to craft robust strategic frameworks spanning 1-5 year horizons, drawing from our extensive cross-industry expertise and deep understanding of corporate lifecycle dynamics. Our strategic approach emphasizes not only growth opportunities but also the strategic discipline of conscious opportunity selection for sustainable competitive advantage.

Selected Project Experience
  • Strategic governance framework development for a leading CEE private equity group expanding its portfolio through targeted acquisitions
  • Post-merger consolidation strategy design for a regional banking group integrating a specialized financial services player
  • Comprehensive regional expansion strategy for a market-leading ERP systems provider entering new CEE markets

Digitalization

Our digitalization expertise transforms traditional business models into future-ready, technology-enabled enterprises. We specialize in creating tailored digital transformation roadmaps that deliver measurable ROI while building sustainable competitive moats through strategic technology integration and process innovation.

Selected Project Experience
  • End-to-end digitization strategy for a CEE regional waste management company, encompassing operations, customer experience, and regulatory compliance
  • Mobile banking UX/UI transformation program for a multi-market fintech leader operating across 5 CEE markets
  • Process optimization and digital workflow redesign for a regional card acquiring market leader

Product and service development

We accelerate product innovation and portfolio optimization through strategic lifecycle management, from concept validation to market leadership. Our approach combines market intelligence with rapid prototyping methodologies to minimize time-to-market while maximizing value creation potential.

Selected Project Experience
  • iBuying business model development and market expansion strategy for a regional scale-up entering new markets with instant property acquisition services
  • Loyalty program architecture design for a major petrol company establishing strategic partnership with a universal banking group
  • Comprehensive payments infrastructure strategy for a universal banking group active across CEE markets

Go-to-market strategy

Our market entry expertise spans both B2B and B2C launches, leveraging proprietary frameworks developed through 25+ successful product launches. We minimize market entry risks while amplifying success factors through data-driven go-to-market orchestration and performance optimization.

Selected Project Experience
  • Multi-bank go-to-market strategies across CEE region for mobile banking application re-launches and incremental payment-focused mobile apps
  • Employer branding strategy and implementation for a strategic IT services supplier serving the banking industry
  • Leadership performance assessment system development for a regional mobility solutions provider

Innovation management

Innovation is often mistakenly equated with the introduction of a new production line or IT system. We seek innovation across all areas of corporate operations simultaneously. We believe that every organization possesses the capacity for innovation, which we can uncover through the right tools and communication.

Selected Project Experience
  • Development of an Innovation Lab concept, including the organizational unit, operations, KPIs, as a greenfield investment
  • Conducting innovation workshops, co-creation, uncovering the innovation capabilities within the organization
  • Increasing digital awareness among bank branch employees and introducing incentive systems for a leading regional banking group

Operational excellence

We drive organizational transformation through systematic process optimization and change management excellence. Our field-tested methodologies overcome resistance to change while building sustainable operational capabilities that deliver lasting competitive advantages.

Selected Project Experience
  • Process optimization and organizational restructuring for a regional furniture manufacturing leader
  • Comprehensive re-organization and operational structure update for a CEE private equity fund following automotive OEM acquisition
  • Strategic carve-out planning for a universal bank's payment activities division

Sourcing and Cost Optimization

We offer our sourcing and cost optimization services on a success fee basis to clients who spend at least 1 million EUR annually on non-personnel expenses. Over the course of several decades, we have acquired a wide range of tools and, with the help of our partners, have access to industry-specific benchmark data for quick and efficient results.

Selected Project Experience
  • Audit of procurement processes and practices for a non-profit organization, fine-tuning RFP processes
  • Cost optimization and audit for a top 3 CEE logistics company
For universities, incubators and investors

Strategy Lab: is this the right team, and will the plan hold?

Two tools for STEM faculties and startup programs. The Business Readiness Test is a 20 to 30 minute adaptive test of business acumen with a personal report and a combined team map. Strategy Lab turns a team's plan into a business plan twin, finds the conflicts inside it and stress-tests it before the market does.

Explore Strategy Lab

Strategy Lab film: the business plan twin

Any Questions?

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