Go-to-Market Strategy

Our approach

By integrating strategic alignment, cross-functional coordination, and data-driven insights, we guide your app's launch to meet the desired KPIs and predefined expectations in a competitive landscape.

Within our team, we combine strategic consulting, digital product development and marketing expertise to craft a holistic Go-to-Market approach, developing customized solutions that directly align with our clients' specific needs and goals

Our goal is to maximise Customer Lifetime Value

adoption

Market and user adoption of the newly launched application/solution should be faster than organic growth

stickiness

The adoption should be efficient, i.e. the intensity (frequency) and depth (number of services actively used) of use should be ahead of the main indicators of competitors

max CLV

Maximizing Customer Lifetime Value is the goal of every new app launch - approaching GTM in a strategic manner to drive fast and efficient adoption is the best way to get there.

By the Numbers: Our Strategies’ Impact

Well-planned strategic and disciplined GTM has excellent return on investment and is never too late

Timing of the project

The optimal timing for the GTM strategy project is approximately 20 weeks before the desired launch date but it can be started as late as 14 weeks before launch

  1. Phase 1

    20-16 weeks to launch
    • Data request and analysis of existing product and marketing materials, plans, budgets
    • Analysis of existing customer base and definition or refinement of customer personas (existing + new)
    • Development of customer journeys
    • Presentation of national and international GTM best practices and recommendations
    • Development of a high-level, comprehensive GTM concept

  2. Phase 2

    15-11 weeks to launch
    • Development of detailed GTM strategy
    • Development of tactical plan covering all relevant stakeholders e.g. marketing department (incl. detailed briefs) and product department
    • Comprehensive task list and roadmap for all GTM-related activities
    • Development of public FAQ and strategy for customer education and troubleshooting

  3. Phase 3

    10-7 weeks to launch
    • Development of sunset strategy and communication messages for legacy apps
    • Development of incentive program for branch network and CC
    • Development of internal communication plan, training plan and training materials for branch network and CC

  4. Phase 4

    Go live

So why choose us?

  • Over 25

    Launches in the past 10 years

  • 30+ years

    Combined experience in app launches

  • 3-5X ROI

    For average projects

  • 250-450.000 EUR

    Average savings for our clients

  • Europe-wide

    Experience from 10+ countries

  • Fixed fees

    No hidden costs during the project

If you are interested in our service and would like to get to know us and what we offer, please book a 30-minute appointment at a time that suits you so that we can discuss the details.

Mura utca 4
1138 Budapest